Geo-Routing
ProRequires a Pro or Builder plan
What is Geo-Routing?
Geo-routing lets you send visitors to a different destination URL based on the country detected from their IP address. For example, you can route US visitors to your English product page, German visitors to your German store, and everyone else to a generic global page. This is useful for localisation, regional compliance, and market-specific promotions — all from a single short link.
Requirements
Geo-routing requires a Pro or Builder plan. You can add rules for up to 20 individual countries per link. A default (fallback) destination is required for any country not covered by a rule.
Step-by-step: Set up geo-routing
- Create or open a link in your dashboard.
- Toggle on Geo-Routing.
- The Default destination field becomes the fallback for all countries without a specific rule — fill this in first.
- Click Add Country Rule. A dropdown lets you select a country (ISO 3166-1 alpha-2 code or full name search).
- Enter the destination URL for that country. Repeat for each additional country you want to target.
- Save the link. On each click, AWSYS.CO looks up the visitor's country and redirects accordingly.
Configuration reference
| Setting | Value | Notes |
|---|---|---|
| Country rules | Up to 20 per link | Each rule maps one country to one destination URL |
| Default destination | Required | Used when no country rule matches, or when country cannot be determined |
| Country detection | IP geolocation | Accuracy ~99% at country level; VPN users may be misclassified |
| Geo blocking | Set destination to a blocked/error page URL | AWSYS.CO does not natively block; point the geo rule at a "region unavailable" page |
Common questions
How accurate is the country detection?
Country-level geolocation from IP is accurate for roughly 99% of traffic. VPN users and those using proxies may appear in the wrong country. City-level accuracy is lower and not used for routing decisions.
Can I use geo-routing to block visitors from certain countries?
Yes. Set the destination for that country to any "access denied" or "region not available" page on your own site. AWSYS.CO does not have a built-in block page for geo-routing (unlike the separate geo-blocking feature on the link settings).
Can I combine geo-routing with traffic routing?
Yes. Geo rules are evaluated first. Visitors matching a country rule are sent directly to that destination. All other visitors go through the traffic routing weight distribution.
Does geo-routing affect analytics?
All clicks are tracked regardless of which destination they are routed to. The analytics panel shows the click volume per country and per destination, so you can compare performance across regions.