Traffic Routing
ProRequires a Pro or Builder plan
What is Traffic Routing?
Traffic routing lets a single short link send visitors to different destination URLs based on a weighted distribution you define. This is useful for A/B testing landing pages, splitting traffic between regions, or gradually rolling out a new destination. Analytics still capture every click so you can compare performance across variants.
Requirements
Traffic routing requires a Pro or Builder plan. You can configure up to 5 destination variants per link. Weights must sum to 100%.
Step-by-step: Configure traffic routing
- Create a new link or open an existing one in your Dashboard.
- In the link editor, toggle on Traffic Routing.
- The destination URL field expands into a list. By default it shows one destination at 100%.
- Click Add Variant to add a second destination URL. Adjust the weight sliders so the percentages sum to 100. For a 50/50 A/B test, set each variant to 50%.
- Add up to 5 variants total with any weight distribution you like.
- Save the link. Traffic is distributed randomly according to the weights on each incoming click.
- Check per-variant click counts in the analytics panel by switching to the Routing tab.
Configuration reference
| Setting | Value | Notes |
|---|---|---|
| Number of variants | 2–5 | Minimum 2 to enable routing |
| Weight per variant | 1–99 (integer) | All weights must total 100 |
| Distribution method | Random weighted | Stateless; each click is independent |
| Geo-routing compatibility | Yes | Geo rules are evaluated first; traffic routing applies within the matched destination |
Common questions
Is the distribution truly random or does it remember which variant a visitor saw?
The distribution is stateless and random on each click. There is no visitor-level stickiness — the same person clicking the link twice may be sent to different variants. For strict user-level A/B testing you should implement stickiness in your destination pages.
Can I change the weights after the link is live?
Yes. Edit the link at any time to adjust weights or add/remove variants. The change takes effect immediately for subsequent clicks.
Can I use traffic routing together with geo-routing?
Yes. Geo rules are evaluated first. If a country-specific destination is matched, that destination is used directly. Traffic routing applies only to clicks that fall through to the default destination list.
Does traffic routing work with password-protected links?
Yes. The visitor enters the password first, then the traffic routing logic determines which variant they are sent to after successful authentication.